At Spacesaver, Marketing-IT Collaboration Drives Demand Generation Strategy

By |2017-07-05T15:01:06-04:00July 27th, 2016|Categories: Marketing|Tags: , , |

Digital transformation may have gained theoretical popularity, but many mid-market companies still struggle to fully integrate their marketing and technology teams in the real world.   Twenty-seven percent of senior executives believe that digital transformation is an essential component of the survival of their business. Executives at Spacesaver Corporation, a full-service storage solution provider, knew [...]