The ink was still drying on this year’s merger of Pivot3 and NexGen Storage in early March when Boardroom Events spoke with Chief Marketing Officer Bruce Milne.

The partnership promises an expanded offering where lean IT teams and tight budgets keep large-scale storage arrays and management just beyond reach for companies in the midmarket space.

“Our specific mix of technology will allow them to put more workloads on specific infrastructure and share resources at a lower cost of entry supporting workloads like Hadoop and online processing for ERP,” Milne said. “A lot of [midmarket] customers are looking to achieve what Amazon, Google and Facebook have created with hosting business in the cloud, but they don’t have the wherewithal to go out and engineer themselves.”

Last year, IDC estimated that total worldwide spending on converged infrastructure would hit $17.8 billion in 2016, up from $4.6 billion in 2012.

Pivot3’s single management layer for processing, memory and storage paired with NexGen’s flash storage array scaled for business means of midmarket organizations is well-timed alongside what Milne calls the end of the EMC model.

Despite resource constraints, midmarket companies are often more agile and able to create and capitalize on new business opportunities. But huge amounts of data are contributing to 2016’s newest tech challenge – the data lake.

Video surveillance companies, for instance, are pumping in huge amounts of data for loss prevention and capacity planning.

Milne pointed to another of Pivot3’s customers collecting data from derrick sensors on more than 20,000 oil pumps in West Texas. The sensors measure the amount of crude oil in tanks as well as measuring the rate of pump flow for efficiency and enable optimized pickup schedules.

NexGen storage brought several customers into the company’s fold. Specifically, Milne said a number of private colleges aiming to compete with top-level universities have employed on-demand video for classroom instruction.

“These companies are all looking to create competitive advantage and optimize organizational analysis,” Milne said, adding that a major differentiator against competitors in the marketplace is the quality of service management.

Pivot3’s offering with NexGen capabilities allows administrators to prioritize workloads and maximize resources. Midmarket companies cannot afford extraordinary amounts of capacity for workloads, like online transaction processing, to degrade.

Devices fail like bearings on a car, and regulatory mandates, depending on the industry, might require at least three to five back ups – which require massive amounts of time and space.

“The combination of these two innovative companies offers a powerful solution with a powerful service,” Milne said. “The cost of ownership and simplicity help make it more readily available for the midmarket.”

To learn more, check out