MIDMRKT’s On-Ramp Program is a go-to-market accelerator for companies looking to expand their sales and success in the dynamic and growth-focused midmarket segment. Our actionable framework and approach ensures that your message resonates with potential customers, and delivers the sales results you need via a three-week series of workshops and interviews with your team and clients.
WE SERVE :
-
Emerging and startup technology and IT service vendors.
-
Vendors in need of a market refresh.
-
Established enterprises looking to shift focus to the midmarket.
THE MIDMARKET REPRESENTS:
- 10 Trillion in Annual Revenue
- 200,000 Organizations
- 60% of all Private sector jobs
- Equivalent to the 5th largest global economy
- Represent one third of private sector GDP
- 85% of companies are privately held
THE PROCESS
TWO TIERS OF SERVICE TO FIT YOUR NEEDS
GO-TO-MARKET ACCELERATOR
Who? – Startups, Emerging Vendors, Companies Re-Positioning toward the Midmarket
This four-week collaborative consultation program is designed to align your sales strategy with the needs and challenges of midmarket clients. Our market insight and relationships with midmarket IT executives help shape your message and optimize your delivery.
- Sales Success and Optimization 360 degree research – Qualitative & Quantitative
- Business Development Visibility, Credibility, Profitability
- Start-ups and Re-ups Message Optimization and Testing
- Market & Product Expansion Ideal for New and Emerging Companies
- Focus Areas & Segmentation Growth Path
FAST LANE – SALES OPTIMIZATION
Who? – Enterprise organizations seeking a larger midmarket footprint, PE & VC Portfolios with companies generating revenue in the Midmarket, MIDMRKT Partner Program members, anyone who has completed our Go-To Market Accelerator. This program expands on the Accelerator with ongoing:
- Advanced Market İntelligence
- Deep strategic dives
- Continuous Process Quarterly reviews
- Executive Advisory Board Creation
- Sales optimization sessions & Presentation Reviews
- Client Business Impact & Case Studies